Below: SANE Year Of The Black Dog Campaign 2011

Black Dog Campaign 2011

Black Dog Campaign 2011

Commissioned to produce a 3’ 6” tall Black Dog for the charity SANE.
The brief was to create a large dog that had no specific resemblance to any breed, but was to look power-full yet not too imposing.
A number of dogs will be produced and wear coats designed by well know artist, celebrities, and members of the public.
SANE has launched the Black Dog campaign 2011 in order to increase awareness and understanding of depression and other mental illness, to stimulate research, bring about more effective treatments, and encourage people to seek help.
The Black Dog has been used as a metaphor for depression from antiquity to the present day.